Our Practice

Our Practice GreenFields Optical

Greenfield’s Optical Centre is one of Townsville’s largest optometry practices. Our team of optometrists provides comprehensive eyecare and the highest level of personal attention. Our commitment to continuing education and clinical excellence means you can feel confident in the level of professional care we provide.

Our friendly and experienced eyewear consultants will help guide you to make the right choice in frame and lens selection tailoring products to your individual needs.  You can rely on the team at Greenfield’s Optical Centre to have you seeing well and looking good with your new spectacles.

Our History

A.P. Greenfield was one of Queensland’s pioneer optometrists.  He opened his first practice in Brisbane in 1897 and first visited Townsville in 1899.  He was self-trained but identified a need to improve the knowledge base of the business and sent his son, Percival W Greenfield, to London for a formal qualification. Percival returned to Queensland as one of Australia’s highest qualified optometrists.  He became chief examiner of the newly formed Board of Optical Registration, a position he held until his death in 1951.

The first permanently staffed Greenfield Optical practice was opened in Flinders Street around 1915 and Greenfield’s have been continuously serving the optical needs of Townsville since that time. In the early 20th century optometrists travelled from Townsville using trains and “White Cabs” to practice from Cairns in the North, to Mount Isa in the West and Mackay in the South.

In the 21st century we continue the traditions established by the Greenfield’s family.

Our optometrists have an excellent knowledge base and our support staff are focused on providing the highest levels of service and personal attention.